Death of the ‘Targeted’ Mobile Website

February 15, 2016 by Gary Schroeder in User Experience

Responsive web design solves the problem of device proliferation and multiple domains. The organization need only maintain one website. In a site build using responsive design principles, the content of that single website will re-flow according to the device on which its being viewed, creating no penalty for how the site is used or on what device. Not only that, the site is future-proofed against the emergence of as yet unknown devices that are sure to hit the market in the years ahead.

The ‘Good’ and ‘Bad’ of Mobile Design

February 15, 2016 by Gary Schroeder in User Experience

A good mobile website is one which allows the site user to be accomplish their online task in a manner that is easy and free from frustration. Among the wide universe of possibilities, some common user tasks on mobile sites include reviewing the latest news, researching a product, making a purchase, verifying an address, or checking the weather forecast. A good mobile site facilitates quick, painless completion of tasks like these in a way that never calls the user’s attention to the limitations of a small screen or restricted bandwidth.