There are many factors that guide an individual’s decision to publicly engage with social media and non-restricted Internet content platforms. One is the individual’s comfort level with sharing details about their lives with the world at large.

One of the defining characteristics of social media is how it gives one person the power to connect with the world, making it relatively easy for an individual to create change without the message amplification apparatus previously available only to large organizations. The constraint of needing a large bureaucracy being removed, any motivated individual with an Internet connection has the potential to generate a powerful campaign for social change.